“If J&J [insert your company name here] doesn’t host the conversation about a particular disease or treatment option, people who are suffering from a disease state will collect together and talk about it–independent of pharmaceutical and device companies.”
Ron Ploof
Founder OC New Media, LLC
This quote comes from an interview with Ron Ploof who recently completed a case study on Johnson and Johnson’s use of social media. The interview and case study make interesting reading given the timeliness of social media.
If you haven’t had a chance to complete our survey on the use of social media, please click here and take a few minutes to complete it. All participants will get a complimentary copy of our report summarizing the findings.
The survey explores how the medical device community is using Twitter and other social media platforms to engage customers and prospects, and whether or not these efforts are successful. Whether you’re blogging on your website, Twittering, Facebooking, Linking In, or sitting on the sidelines, we invite you to share your experiences.
